“It’s that time of year again.” When you work in charity marketing, you can be forgiven for feeling a little queasy when the annual report or annual review comes around.
Essentially, it’s your job to demonstrate the difference your charity has made over the reporting year – and it isn’t always an easy task to gather and present all the info you need.
That’s why you need a copywriter who can help you steer through the editorial side of the process – and write an engaging, people-focused report or review that gets key messages across.Commission your charity report copywriter
As a former broadsheet journalist and CharityComms member, I’m well placed to help you write your charity annual report or review.
I’m skilled at handling sensitive issues, complex statistics and technical topics – to create a document written with the needs of your stakeholders in mind.
In practical terms, I can:
• help develop a clear but flexible synopsis for your charity annual report
• help create a plan for your project, including research and timetables
• write the report to deadline, working with you and your designers
• edit and/or proofread work written by others, to reduce the risk of mistakes.
Different charities, of course, take slightly different approaches to the reports they choose to produce. You may need help with any of the following:
Charity annual reports
Charities must publish a formal, trustees’ annual report – and there are strict requirements to meet, as set out in the UK Charities SORP.
As a copywriter with a journalism background, I see the formal annual report as far more than a box-ticking exercise.
I can help you demonstrate the value of what you do to stakeholders – by drawing a line from activities to outcome and impact.
Charity annual reviews
Traditionally, your charity annual review is a more “people-facing” document than the annual report.
Your goal is to create a document that demonstrates the difference you made as a charity over the year. As a copywriter, I can help you do this – and help win the confidence of donors and stakeholders.
Many charities are now choosing to publish impact reports – which aim to demonstrate the difference you make in explicit, quantitative terms.
The goal, of course, is to clarify the link between what you do and the impact you have – and with my editorial experience, I can help you achieve this.
As a charity or non-profit, you may also publish other research-based reports, either on an annual basis or throughout the year.
If you publish research reports, contact me for editorial support. I have the skills to help you get your messages across.Discuss your reporting project