Finding the right digital copywriter can be a challenge. Yes, you want an engaging and persuasive writer – but you also want someone who’ll take the time to understand what you’re trying to achieve.
Whether you want to build awareness, generate leads or attract investment, you need a digital copywriter who can adapt their style to suit.
That’s why my digital copywriting service starts with you.
Before putting pen to paper, I aim to understand you, your business, and the market needs you’re trying to meet.
I then write digital-optimised copy that engages your reader, rewards their attention, and directs them to specific calls to action – to help you meet your business goals.Start commissioning digital copy
When I create digital copy, I can help design your reader’s journey through your website. I do this by:
• understanding how content fits into your marketing plan;
• engaging your readers’ attention;
• guiding readers through to the action you want them to take.
I use a range of techniques to help optimise copy for digital formats. These include:
• using on-page SEO (for example, well written meta descriptions) to help people find you via search engines;
• using signposting and cross-referencing to guide readers through your site;
• writing with mobile devices in mind.
Writing about a complex subject? I take business-focused, jargon-rich writing that’s been developed for an internal audience – and turn it into engaging, digital copywriting that sells your business benefits to clients.
This helps make it easier to meet your business goals.Contact me today