My approach to content
I understand your reader. All content should be targeted at the person reading it. So I’ll ask you to describe your client and their needs in as much detail as you can.
I unpick the benefits.Because selling the benefits is so important, I ask you detailed questions which help me understand how your product’s features help your client.
I listen to your experts.It’s vital that the claims you make are accurate and fact-based. So I listen to your technologists or product experts to get on top of detail.
I write simply. Creating understandable content isn’t just about using shorter sentences and words – though it helps. It’s also about having a structure your client can follow from start to end.
Who’s the person behind the words?