In B2B marketing, building relationships is all-important. It’s often your understanding of your clients’ needs – as much as the solutions you provide – that helps set your business apart.
As a B2B copywriter, I understand this. That’s why I aim to write copy that ‘rings true’ to your client – whether you’re creating traditional collateral such as case studies and white papers, or creating a digital content strategy that sells.
Using research and creative skills, I dig deep to discover the challenges your business buyers face – and how those form your proposition and become the essence of the story you tell.
Meanwhile, my background as a journalist – in the trade press and at a well known broadsheet newspaper website – means I’m expert at writing B2B staples such as case studies, articles, brochures, digital copy and long copy of all kinds.
If you need a B2B copywriter, have a look at some examples of my work – and get in touch.Contact me about B2B copywriting
But I go deeper than that. I can also help B2B brands define their messaging and content style, as part of a customer-led content strategy.Get in touch to find out more
I worked on the 2015/16 graduate recruitment brochure for Freshfields, the law firm – and also adapted the content for digital.
I helped create a bespoke direct-mail brochure for Euronext Market Solutions, the market technology team at Euronext.
I wrote a series of technology service sheets for Jisc, which provides digital services to research and education