Practical and authentic, case studies are the unsung heroes of technology content marketing.
According to the Content Marketing Institute, they’re ranked the most effective content type at achieving specific goals – ahead of even social media. And it’s easy to see why.
Alone among content formats, case studies tell a crafted story from your client’s point of view.
Commissioning a case study helps provide the social proof that makes it easier for a client to say yes.Start work on your case study portfolio today
Effective they might be, but that doesn’t mean great case studies are easy to create. In fact, they can be fraught with challenges.
As an experienced case study writer, I’m here to make life easier for you. We offer:
• A deadline-focused process. My clear, easy-to-follow process makes it easy to get case studies started, created and signed off.
• Help with the format. There are many different ways to structure case studies. We help you create a structure that works.
• Interviewing expertise. I’m skilled at the art of the interview – putting your client at their ease and getting the info you need.
With my help, you can crack through your case studies and meet your content goals.Contact me about case study copywriting
Objective: Support your sales team and nurture leads
Tactic: Offer social proof in a curated way
Length: Typically 700 words (2 pages)