Creating effective marketing brochures can be a complex task.
That’s often because, as a marketer, you have a lot to say. You want to introduce your brand to your clients, capturing the essence of who you are as an organisation. You want to sell the benefits of key products, services or activities. And, of course, you want to ensure readers are motivated to contact you.
Achieving this in a single document isn’t as simple as it looks.
It involves putting yourself in your customers’ shoes, making your messages as relevant as possible – and organising those messages so that, by the time the customer reads your ‘call to action’, they’re ready to act.
To help you do this, you need a content expert who can help you with content planning as well as content creation – bringing clarity as well as creativity to your finished brochure.
The idea is to give clients what they’re looking for: a reason to email you or pick up the phone.Contact me about brochure copywriting
As an experienced writer and editor, I can of course write creative copy – but it’s often the strategic clarity that makes the difference. That’s why I:
• advise on the strategy that underpins your brochure – helping you target relevant messages to your audience
• advise on content flow and arrangement
• work with your designer on content-related design decisions – so that content and design work together rather than compete
So when you’re working on a large content project such as a brochure, remember that a good brochure copywriter isn’t only a creative copywriter.
Using me as your copywriter helps you plan your copy and make the right calls – so you develop a clear, focused brochure that can meet your business goals.Start work on your brochure today
I worked on the 2015/16 graduate recruitment brochure for Freshfields, the law firm – and also adapted the content for digital.
I helped create a bespoke direct-mail brochure for Euronext Market Solutions, the market technology team at Euronext.