White papers

Build brand awareness with white papers that engage, influence and inform.

In B2B, it’s vital to retain a reputation as a source of useful, client-focused information. White papers help you demonstrate your market knowledge so that clients come to your company first.

When you publish a white paper, your aim is to make it the “go-to” document on a topic, so clients find themselves referring to it and sharing it on social media, building awareness of your brand.

I write white papers that engage, influence and inform your target audience – pitching the technical language at just the right level to captivate the clients who matter most.

So whether you need a technology white paper or a report on an emerging business theme, get in touch.

I’ll interview your in-house experts – and turn your ideas into a coherent, engaging document that helps convert your leads into clients.

Commission a white paper today


With white papers often 10 or 20 pages long, good planning is critical if you’re to meet your business goals.

You need to publish a document that tells a clear “story” – establishing your theme in your introduction; developing it in the body of your white paper; and looking to the future in your conclusion.

I can help you plan and structure your white paper effectively – so that each section of the document is sharply focused, and your ideas are showcased as effectively as they can be.

Get help planning your white paper

White paper editing

Do you already have a draft of your white paper – and think it needs refreshing or tidying up? If so, please contact me.

Just send me a copy of the document, and I’ll be able to give you a quick analysis of what needs to be done and how much it will cost to fix.

That’s exactly what I did for this client – helping them publish their report in the most cost-effective way.

Send me your white paper draft

Get in touch

Contact me today to discuss your content or training needs.

I look forward to hearing how I can help.

Chris Alden, freelance copywriter Member of the Professional Copywriters' Network Member of CharityComms