As a marketer, it’s easy to run into problems with a copywriting project if you don’t know exactly what you’re signing up to. That’s why I aim to communicate clearly with you about every copywriting project – following the same process each time. Here’s how it works.
You send your written brief
We agree the deliverables
I always agree a quote for the job with clients, rather than a hourly or daily rate. For smaller projects, I will also agree with you a deadline for a first draft. This means you know exactly how much you’re paying – and when you’re getting your copy.
I research your project
I send you a first draft
If everything has gone smoothly, I send your draft in Microsoft Word format, in time for your deadline.
This draft will include not only the body copy – but also other content elements (e.g. headlines, subheads and pullquotes), clearly marked for your design team.
A clear path to sign-off
Revisions are an important part of the copywriting process – so I don’t set arbitrary limits on the number of revision rounds for your project.
That said, it’s important to stop content projects dragging on for a long time, so instead, I agree a deadline with you for the content revision process. Once this revision window ends, revisions are chargeable.
For copywriting, I typically offer unlimited revisions for 15–30 days after you receive a first draft – though I’ll add time to this if I’m on holiday at the relevant time.
As a client, it’s essential for you to allot time during this ‘revision window’ to go through copy drafts. If you have a holiday planned, just let me know in advance and I’ll add time to your revision window.
Copy-editing is a little different, because often I will be making large numbers of edits in long, complex documents. So I typically offer copy-editing and proofreading on a ‘single pass’ basis. This means I will go through your document and edit or proof it as appropriate, tracking changes as I go – but once I send it back, revisions are up to you.