Website copywriting

Build or refresh the core pages of your website – to improve your brand’s digital presence.

Core web content is essential for any organisation – whether you’re a large enterprise or an SME.

After all, good website copywriting drives traffic and engagement – making readers more likely to buy from you, recommend you to a colleague, or simply get in touch.

When a client hears about your brand or product, practically the first thing they will do is search for it online – so you need core pages to work hard, sell your benefits and answer any questions your readers may have.

All too often, however, web pages don’t answer clients’ questions well enough.

That’s often because the content focuses on what you do or how your product works – but neglects to be explicit about how this helps your client.

Start work on your website today

Web copy: how I help

I focus on writing web pages that answer the questions the reader wants to know.

This helps build your brand’s credibility and can encourage readers to become buyers.

Of course, answering client questions involves input from you – so I’ll also work with you to help define what questions need answering, and the best way of organising your content.

On-page SEO

I typically cater for on-page SEO when writing your web pages – so that search engines, as well as people, understand that you offer high-quality content that meets customer needs.

That way, customers with a business need will be able to search for it, find you – and have these needs met when they reach your site.

The customer journey

When I create web copy, I help design your client’s journey through your website. I do this by:

• Understanding how content fits into your comms plan
• Organising your sitemap
• Using this info to guide readers through to the action you want them to take.

You may be surprised how attention to the customer journey can improve the client’s experience of your site.

Contact me about website copywriting

Fact file: websites and web pages

Objective: Build brand presence
Tactic: Answer client questions and sell the benefits of doing business with you
Format: Web
Length: Typically 300–800+ words for core pages

Get in touch

Contact me today to discuss your content or training needs.

I look forward to hearing how I can help.

Chris Alden, freelance copywriter Member of the Professional Copywriters' Network Member of CharityComms