Winter travel supplement for Visit Salzburgerland

Pullout advertisement feature promoting the Salzburgerland ski region of Austria

Chris Alden, freelance copywriter

It’s a ski region with activities for everyone – and enough glühwein and jagertee to go round. This pullout advertisement feature, written by Chris Alden, introduces Salzburgerland to Guardian readers.

The supplement presents Salzburgerland as a region with a huge range of activities, from skiing to boarding, skating to snowshoeing, tobogganing to ski-cross. It offers three possible bases for a winter holiday: Zell am See-Kaprun, where you can ski on the Kitzsteinhorn glacier in both spring and autumn; Skicircus, which has floodlit slopes and some of the liveliest après-ski in the Alps; and Ski Amadé, Austria’s biggest ski alliance, which covers five regions including the wide pistes of Flachau, the picture-postcard peaks of Hochkönig and the family-friendly slopes of Grossarltal.

The supplement promotes the idea of booking your flight and transport independently, then booking ski-and-board packages direct from Salzburgerland.com.

• Chris Alden is available to write brochures, advertorials and sponsored content about European travel destinations.


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Austria advertorial in the Guardian

Austria advertorial in the Guardian

Austria advertorial in the Guardian