Thought leadership article for Strutt & Parker

Why have prime London property prices risen so steeply? Article for Super-prime Property Journal, published by Sunday for Strutt & Parker

Chris Alden, freelance copywriter

These have been heady times for London property, with prices in many postcodes seeing double-digit growth. Strutt & Parker needed a “thought leadership” article exploring the reasons behind the price rises and the outlook for the future.

In the resulting feature, which appears in Strutt & Parker’s Super-prime Property Journal, Chris Alden asks economists, experts and bankers what caused the strong performance – and whether the rises are sustainable.

The article hears from economists Fathom Consulting on how safe-haven flows have been the biggest factor driving prices in recent years, with quantitative easing also helping to raise asset prices across the board.

The article was commissioned by the London-based content agency, Sunday Publishing.

• Chris Alden is available to write articles and thought-leadership pieces for content marketers, on topics from business and finance to technology.

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ultra-prime property article for Strutt & Parker