In both corporate comms and marketing, survey-based research reports are a great way to demonstrate expertise, attract interest or add value.
But sometimes, these reports don’t get the attention the research deserves. And usually, that’s not for the want of subject knowledge.
The problem is often that your report may lack impact and clarity – making take-home messages difficult to understand.
That causes two problems. First, your audience may be put off reading the report. And second, without underlying clarity, it’s difficult for you to promote it with impact.
That’s why it’s so important to commission a skilled copywriter.
Without professional writing and editing, you can get into a ‘revision loop’ as you send your report round the houses – never confronting the issue that you’re facing an editing problem, not a problem of expertise.Contact me about report writing
As an experienced copywriter, I can bring clarity and focus to your research reports – helping you meet your deadlines, and saving money and time on needless revisions.
At the same time, I can help to:
• Engage your target audience – by targeting the tone and content of your report to your reader
• Make sure the report is actually read – by using headings, summaries and pullouts to ‘signpost’ your copy and make it easy to follow
• Avoid mistakes – by checking data, fixing typos and ironing out ambiguities
• Avoid copyright problems – by checking references and staying on the lookout for plagiarism
So if your reports seem to take ages to move through draft stages, tying up time in the process, it’s time for a shift in approach. Instead, bring in a copywriter with the skills to move things forward.
As a writer and editor, I’ve worked on reports and documents for professional service firms, agencies, and multinational corporations.
To find out more about my rates and what I can do for you, contact me today.Get in touch