More prospects? More clients? Better informed buyers? Whatever your reasons for seeking a B2B copywriter, my aim is to help you succeed.
To do this, I seek to understand three things: first, your client’s needs; second, your products or services; and third, your content goals.
With this knowledge, I write B2B copy which sells the benefits of your services, clearly and accurately – across a wide range of B2B formats.
Target copy – by understanding your client
In B2B, great marketing is focused tightly on the client. The client has specific needs – and hopes your product or service is able to meet them.
So you need a B2B copywriter who can form a picture of your client and their knowledge about your product – including where they are in the sales journey when they read your copy.
That way, you can target sales and marketing copy to your clients’ needs – and increase conversions.
Sell benefits – by understanding your services
In B2B marketing, your goal is to sell your benefits. So your B2B copywriter should have an understanding of your products or services.
As a copywriter, I’ve often written about technology including cloud, security and networking; sustainability, from carbon emissions to plastics to animal welfare; and specialist topics such as law, professional services, energy and transport.
I recommend you don’t get hung up on finding a writer with deep sector knowledge. The important thing is to find a copywriter who can ask the right questions, write clearly, and sell benefits from a business point of view. The most able writers can pick things up very quickly indeed.
Select formats – by understanding your goals
What are your content goals? Is it to raise awareness, attract traffic or generate leads? Are you seeking to strengthen your brand – or drive short-term sales?
Different content formats can help meet different goals. So, as a B2B copywriter, I write in a range of formats.
See my copywriting services page for an overview of the services I offer, from case studies and white papers to core web pages and PDF brochures.
Some of the brands I’ve written for
I’m an experienced B2B copywriter. I’ve written B2B technology copy directly for large organisations such as Jisc and Backbase – along with other firms in the enterprise technology and professional services sectors.
I work for smaller businesses too: for example, I helped Layershift with cloud hosting aimed at developers.
Of course, I can’t name all my clients publicly, so if you need experience in a particular B2B sector, by all means contact me.
Get in touch
When you’re ready to start the conversation, please feel free to get in touch. I look forward to hearing how I can help.
