B2C copywriting is a crowded market, and not all writers are the same. Commission me when you want longer-form copy with a bit of life – such as advertorials, blogs, brochures, web pages and brand copywriting.
My B2C writing has a light touch, and I’m not afraid to use a bit of humour (which you generally won’t find in my B2B work). Please get in touch to see examples.
B2C copywriting experience
Most of my B2C experience is in advertorials, articles and online copywriting.
Advertorials and articles
Working for national newspaper content teams, I’ve written advertorials for countless B2C brands. These include Cask Marque, Hewlett Packard and Whyte & Mackay; I also wrote advertorial copy for Yeo Valley Organic.
I’ve also written branded articles for the customer publications of:
- Car companies such as Alfa Romeo and Mazda
- Financial institutions, including Aviva, Barclays Bank, Britannia Building Society, Co-operative Insurance and Lloyds TSB
- Travel industry such as a hotel chain, and several airlines.
B2C web pages
I’m a highly experienced writer of web pages for brands. Much of this is B2B, but I’ve also written customer-facing web copy for East Midlands Trains and corporate web copy for a major FTSE-100 company.
B2C copywriting: how I help
Whether you want SEO copywriting or well researched copy on an obscure topic, please get in touch. I can help in the following ways:
A writer’s curiosity
I’ve written copy ranging from river cruises down the Danube to the secret life of sheds; visited destinations all over Europe for press and sponsored editorial work; and covered both cryptic crosswords and marathon running.
If you need something eclectic or just plain interesting, contact me.
Subject expertise
In a long career, it’s amazing how many sectors you end up covering. My interests include technology, personal finance, careers, adventure, food and travel – to name a few.
Reliability
I can dependably turn out high-quality copy, on time.
SEO copywriting
Please see my web copywriting service for info and how I handle websites and SEO.
Contact me
Please get in touch for more info on how I can help with your B2C copywriting.
