As a company offering software as a service (SaaS), you help transform how your clients use tech. But to attract clients, you need a SaaS copywriter with experience in benefit-led copy.
As a writer who’s promoted many cloud products and services, I can work closely with you to understand why your clients should buy from you – and express this so you can make sales.
SaaS copywriter: how I help
As a technology copywriter, I recognise that clients might want SaaS services for many different reasons. So I work with you to understand how your sales messages can target your customers.
When promoting SaaS products, possible benefits you could point to include:
- End user benefits, such as ease of use, or the ability to do a job at any location or any device
- Reduced pressure on the IT team, e.g. how cloud technologies reduce the maintenance burden
- Financial benefits, such as the ability to move IT expenditure from capex to opex
- Transformative benefits, such as the ability to attract and retain employees by updating their tech.
I can help you to articulate these messages – and more – while adding personality, keeping jargon to a minimum, and writing in a tone that suits your business.
I can write with a light touch when you want that, or keep things to the point if that’s your style.
Content for clients at different stages
As a marketer or a product manager for a SaaS company, you’re dealing with a client base who is used to going online to search for the products and services they want.
So you need different kinds of content to attract them at each stage of the customer journey.
These might include:
- Landing pages that inspire and convert
- In-depth service pages that explain benefits
- Pricing pages which clearly set out how much you charge
- Marketing emails to help promote specific campaigns and events
- Knowledge base articles which tell both prospects and clients how to use your service – and help with on-boarding too.
I can help you write each of these content types.
Get in touch
Ready to start the conversation? Feel free to get in touch. I look forward to hearing how I can help.
