When you’re looking for a sustainability copywriter, you need someone with a particular set of skills.
Someone who can cover complex issues including climate change, environmental impact and social responsibility – but also present them in a way that’s relevant to your audience.
Someone who can carefully balance the interests of your business with the interests of stakeholders, while offering the clarity that comes from an editor’s touch.
As a sustainability copywriter, I aim to fulfil these often competing needs – helping you to complete challenging content projects, while improving the way you communicate about a sometimes tricky topic.
Sustainability copywriting: how I help
I aim to help you:
- Focus on the “why” – moving beyond facts and figures in order to make content relevant to your audience
- Structure your copy for different needs, whether you’re refreshing your website or creating stakeholder-facing content
- Keep jargon to a minimum, but explain key concepts where technical terms are essential
- Write in a consistent tone of voice that’s appropriate to your reader.
To make this happen, I aim to spend time with you and your in-house experts, usually over the phone, until I’m confident that I understand your content needs and goals.
To build confidence, I can prepare a synopsis, site map or content plan for you to approve before we move on with our project.
Some of the clients I’ve written for
I’ve written about sustainability for a huge range of B2B and B2C brands – including Sainsbury’s. As a journalist, I contributed articles to the house magazine of Forum for the Future.
Of course, I can’t always name my clients, but I’ve worked directly and indirectly for large companies.
For what it’s worth, I also have a strong interest in sustainable travel. As a travel writer, I wrote features and advertorials about train travel, and particularly enjoyed interviewing The Man in Seat Sixty-One.
As a keen runner, I’m also interested in run-commuting – and what can be done to make our streets safer and more welcoming to both pedestrians and cyclists.
Get in touch
Ready to begin the conversation? Feel free to get in touch. I look forward to hearing how I can help.