Brochures are a tried and tested tool in a marketer’s armoury – and still play a vital role in the digital age.
A succinctly written PDF brochure, sent to the right lead at the right time, can introduce who you are, sell the benefits of your products and services, and encourage buyers to get in touch.
But of course, delivering structured messages in four or eight pages is far from simple. So that’s where I come in.
Brochures: how I help
It takes strategy and insight to create brochure copy that sells. My approach is to focus on the essential elements you need to include in your brochure – and edit out the rest.
The idea is to echo the key messages you’re delivering as part of the sales process – to make sure your calls and your collateral are acting in harmony.
Of course, this means having an understanding not only of your sales process, but also the priorities of decision-makers at the organisations your clients work for.
Often, the process of commissioning a brochure helps you clarify your messaging – so you can start reworking it for other purposes, including website product pages and sales pitches.
I offer a range of brochure packages, from standalone brochure writing to more complex planning and advice.