Brochure copywriting

Create clear, concise brochures which support effective sales – or summarise service benefits

Brochures are a key part of digital content marketing. A PDF brochure can introduce who you are, sell the benefits of your products and services, and encourage buyers to get in touch.

But brochure copywriting can be far from simple – because it means focusing your messaging, and delivering it in a structured, client-friendly format.

As a brochure copywriting specialist, that’s where I come in.

Brochures: how I help

It takes strategy and insight to create brochure copy that sells. My approach is to focus on the essential elements you need to include.

You’ll want to echo the key messages you’re delivering as part of the sales process – to make sure your calls and your collateral are acting in harmony.

This means having an understanding not only of how you sell, but how your clients are looking to buy.

Often, using a brochure copywriter helps you clarify your messaging. That way, you can rework it for other purposes, including web product pages and PowerPoints.

I also offer a range of brochure packages, from standalone brochure writing to more complex planning and advice. To find out more, please get in touch.

Why use this service?

brochure icon
Image Credit: Freepik
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Brochure copywriting: the process

As an experienced writer and editor, I can write creative copy – but it’s often the strategic clarity that makes the difference. That’s why I:

  • Advise on the strategy that underpins your brochure – helping you target relevant messages to your audience
  • Advise on content flow and arrangement
  • Work with your designer on content-related design decisions – so that content and design work together rather than compete.

Using me as your brochure copywriter helps you plan your copy and make the right calls.

That way, you can develop a clear, focused brochure that can meet your business goals.

How much does copywriting and editing cost?

Copywriting and editing are bespoke services, so I quote individually for all projects. Here are some typical services I offer:

1-page flyer
£ ask
4-page brochure
£ ask
Bespoke brochure
£ ask

All prices are indicative. For copywriting services, price includes first draft in Word, plus unlimited revisions within 15 days of first draft, within scope of original brief. No travel is included. Subject to terms.