Brochure copywriting

Create clear, concise brochures which support effective sales – or summarise service benefits

Brochures are a tried and tested tool in a marketer’s armoury – and still play a vital role in the digital age.

A succinctly written PDF brochure, sent to the right lead at the right time, can introduce who you are, sell the benefits of your products and services, and encourage buyers to get in touch.

But of course, delivering structured messages in four or eight pages is far from simple. So that’s where I come in.

Brochures: how I help

It takes strategy and insight to create brochure copy that sells. My approach is to focus on the essential elements you need to include in your brochure – and edit out the rest.

The idea is to echo the key messages you’re delivering as part of the sales process – to make sure your calls and your collateral are acting in harmony.

Of course, this means having an understanding not only of your sales process, but also the priorities of decision-makers at the organisations your clients work for.

Often, the process of commissioning a brochure helps you clarify your messaging – so you can start reworking it for other purposes, including website product pages and sales pitches.

I offer a range of brochure packages, from standalone brochure writing to more complex planning and advice.

Why use this service?

brochure icon
Image Credit: Freepik
Related case study:
Print and digital copywriting for Freshfields

Brochure and web copy for a graduate recruitment campaign of Freshfields in the UK

Brochure copywriting: the process

As an experienced writer and editor, I can of course write creative copy – but it’s often the strategic clarity that makes the difference. That’s why I:

  • Advise on the strategy that underpins your brochure – helping you target relevant messages to your audience
  • Advise on content flow and arrangement
  • Work with your designer on content-related design decisions – so that content and design work together rather than compete.

Using me as your copywriter helps you plan your copy and make the right calls – so you develop a clear, focused brochure that can meet your business goals.

How much will this cost?

Copywriting and editing are bespoke services, so I quote individually for all projects. That said, here are some sample prices to help you plan your budget:

1-page flyer
£ 295
4-page brochure
£ 850
Bespoke brochure
£ ask

All prices are indicative. For copywriting services, price includes first draft in Word, plus unlimited revisions within 15 days of first draft, within scope of original brief. No travel is included. Subject to terms.