Practical and authentic, case studies are the unsung heroes of content marketing.
According to the Content Marketing Institute, they’re ranked the most effective content type at achieving specific goals – ahead of even social media. And it’s easy to see why.
Alone among content formats, case studies tell a crafted story from your client’s point of view.
Commissioning a case study helps provide the social proof that makes it easier for a client to say yes.
Creating your case study portfolio
To be effective, of course, your case study can’t act alone. It should be part of a case study portfolio – a set of web pages or PDFs that together demonstrate how you help your clients.
For more on building an effective case study portfolio, see my step-by-step guide to case studies. This handy guide helps you work out how to make case studies work best for you.
And when you’re ready to commission your first case study, by all means get in touch.