Practical and authentic, case studies are the unsung heroes of content marketing. But you need the right case study copywriter to make them work.
The good news? I’m a specialist case study copywriter for technology and B2B – and I can help you get the most from your case study marketing.
Why use case studies in your marketing?
The Content Marketing Institute ranks case studies as the most effective content type at achieving specific goals.
That’s because, alone among content formats, case studies tell a crafted story from your client’s point of view.
Commissioning a case study helps provide the social proof that makes it easier for a client to say yes.
Creating a case study portfolio
To be effective, a marketing case study can’t act alone. Ideally, it should be part of a case study portfolio – a set of case studies that together show how you help your clients.
For more on building an effective case study portfolio, see my step-by-step guide to case studies. This handy guide helps you work out how to make case studies work best for you.
Then, when you’re ready to commission your first case study, please get in touch.