Case study copywriting

Support sales and nurture leads with a portfolio of case studies

Practical and authentic, case studies are the unsung heroes of content marketing.

According to the Content Marketing Institute, they’re ranked the most effective content type at achieving specific goals – ahead of even social media. And it’s easy to see why.

Alone among content formats, case studies tell a crafted story from your client’s point of view.

Commissioning a case study helps provide the social proof that makes it easier for a client to say yes.

Creating your case study portfolio
To be effective, of course, your case study can’t act alone. It should be part of a case study portfolio – a set of web pages or PDFs that together demonstrate how you help your clients.

For more on building an effective case study portfolio, see my step-by-step guide to case studies. This handy guide helps you work out how to make case studies work best for you.

And when you’re ready to commission your first case study, by all means get in touch.

Why use this service?

case study icon
Image Credit: Freepik
Related case study:
Sustainability copywriting for Sainsbury’s

How I helped bring sustainability stories to life on the Sainsbury’s corporate website, in a project for editorial specialists Content Consulting

Case studies: how I help

As an experienced case study writer, I’m here to make life easier for you. I offer:

  • A deadline-focused process. My clear, easy-to-follow process makes it easy to get case studies started, created and signed off.
  • Help with the format. There are many different ways to structure case studies. We help you create a structure that works.
  • Interviewing expertise. I’m skilled at the art of the interview – putting your client at their ease and getting the info you need.

With my help, you can crack through your case studies and meet your content goals.

How much will this cost?

Copywriting and editing are bespoke services, so I quote individually for all projects. That said, here are some sample prices to help you plan your budget:

2-page case study
£ 625
3-page case study
£ 850
Web-first case study
£ 725

All prices are indicative. For copywriting services, price includes first draft in Word, plus unlimited revisions within 15 days of first draft, within scope of original brief. No travel is included. Subject to terms.