Core web content is essential for any organisation – whether you’re a large enterprise or an SME. So you need a web copywriter you can trust.
When a client hears about your brand or product, practically the first thing they will do is search for it online – so you need core pages to work hard, sell your benefits and answer any questions your readers may have.
All too often, however, web pages don’t answer clients’ questions well enough.
That’s often because the content focuses on what you do or how your product works – but doesn’t clearly say how this helps your client.