Email copywriting

Nurture your mailing list or write transactional emails, with help from a professional copywriter

It may lack the glamour of other forms of marketing – but email is still a highly effective lead nurturing tool for B2B.

Whether you’re promoting a specific event or incentive, nurturing a mailing list over the long term, or trying to improve the quality of your transactional emails, it pays to have support from an experienced B2B copywriter.

I can help you to make your email campaigns a success – from the first subject line to the final call to action – and beyond.

To do this, I don’t only focus on writing emails. I also work to make sure your email messaging is focused on your objectives, targeted at your audience and organised so that it works seamlessly with other content, such as landing pages, core web pages and blogs.

Why use this service?

Email icon
Image Credit: Those Icons

Email copywriting: how I help

As an experienced copywriter, I can help you to:

  • Create transactional emails for automated marketing. When you’re sending automated or transactional emails, it’s vital that your email responds precisely to your client’s specific circumstances. Miss the mark, and you cause confusion.That’s why I work with you to understand your customer and their journey through your comms before starting to write.
  • Promote specific events and incentives. When you’re promoting an event, it’s vital to have a set of emails written for every point in the customer journey.So I help you to make sure your emails fit neatly into your campaign. And to make sure the tone stays consistent, I can also write the landing pages to help take the client through email to conversion.
  • Create regular content, on deadline. When you’re nurturing a list, your emails don’t have to happen to a rigid schedule – but if you can provide engaging content, regularly, you can start to build credibility with potential clients.I can help you create email content to an editorial calendar – to suit your business goals and fit in with the content you’re providing elsewhere on your site.

How much will this cost?

Copywriting and editing are bespoke services, so I quote individually for all projects. That said, here are some sample prices to help you plan your budget:

Content promo
£ 695
Event package
£ 995
Bespoke package
£ ask

All prices are indicative. For copywriting services, price includes first draft in Word, plus unlimited revisions within 15 days of first draft, within scope of original brief. No travel is included. Subject to terms.