As a B2B marketer, you know you need brilliant content to make your business stand out. A vital part of this is developing your ideas.
A fully developed idea isn’t just about knowing you need “an article about” a topic or service. You’ll need much more detail than this if you want to engage clients and get results.
Similarly, developing ideas may mean working outside much-used B2B content formats such as landing pages, “5 steps” blog posts, white papers and case studies. These formats work, but in a crowded space, you might need to consider alternatives to spice up the content mix.
So if you want to innovate and get more from your content, it’s worth devoting regular time to idea development – and seeking support from a copywriter if you need it.
Using my idea development service, you can start developing a stream of content ideas, both traditional and innovative – with a view to having plenty of content ready, at the right time, for each stage of your marketing funnel.