Idea development

Need better content ideas? As an experienced journalist, I can help

As a B2B marketer, you know you need brilliant content to make your business stand out. A vital part of this is developing your ideas.

A fully developed idea isn’t just about knowing you need “an article about” a topic or service. You’ll need much more detail than this if you want to engage clients and get results.

Similarly, developing ideas may mean working outside much-used B2B content formats such as landing pages, “5 steps” blog posts, white papers and case studies. These formats work, but in a crowded space, you might need to consider alternatives to spice up the content mix.

So if you want to innovate and get more from your content, it’s worth devoting regular time to idea development – and seeking support from a copywriter if you need it.

Using my idea development service, you can start developing a stream of content ideas, both traditional and innovative – with a view to having plenty of content ready, at the right time, for each stage of your marketing funnel.

Why use this service?

Lightbulb icon to represent ideas and ideation
Image Credit: Kiranshastry

Idea development: how I help

As a freelance journalist for national newspapers and magazines, I used to pitch ideas to media clients on a regular basis. So I understand what it takes to create ideas that stand out.

I found that developing content ideas is about so much more than creating a wishlist of topics for your articles or blogs.

Instead, you need a strong sense of the “story” behind your ideas, what different content elements you might use to tell that story – and what you’re hoping to achieve in the process.

My service can help you to:

    • Make your content stand out. When you’re developing an idea, what you’re really creating is the “angle” – in other words, a fresh view on a topic, which helps your content stand out.


    • Find the stories in your organisation. In many businesses, there are countless great stories waiting to be told if you look slightly beyond basic marketing formats. I can help you to identify them.


    • Develop ideas fully. It does take time and research to turn a vague idea into a developed outline or synopsis. If you need development work on a piece of long-form content, I can help.


  • Get better at idea creation in future. By sharing the tactics I use for creating and developing ideas, I can help you create the content you need on an ongoing basis.

How much will this cost?

Copywriting and editing are bespoke services, so I quote individually for all projects. That said, here are some sample prices to help you plan your budget:

Idea brainstorm
£ 195
Outline development
£ 495
Bespoke consultancy
£ ask

All prices are indicative. For copywriting services, price includes first draft in Word, plus unlimited revisions within 15 days of first draft, within scope of original brief. No travel is included. Subject to terms.