Landing page copywriting

Create effective landing pages that convert your leads and prospects

We all admire a good landing page. To put it in sporting terms, it’s the centre-forward of the digital world: content that converts.

Landing page copywriting is harder than it looks. It’s not just about having a killer headline, some punchy sales points and a slick call to action (CTA).

As the climax of a customer journey, it also needs to work effectively with the rest of your content.

That way, you can help make sure your copy addresses your customer need with laser-sharp clarity.

How long should a landing page be?

If your landing page is the last stage of a customer’s journey through your email or web marketing – so not intended to attract traffic via on-page SEO – you may only need a few paragraphs of tightly crafted copy.

In most cases, though, a landing page needs to do more work. If a lead is arriving at the page without a clear idea of their own challenge, you have more explaining to do. The same applies if they lack knowledge of your company or sector.

That’s when you need a longer landing page that can run to 1,000–2,000 or more words of copy.

Why use this service?

funnel icon for landing pages
Image Credit: Kiranshastry

Landing pages: how I help

I write landing pages to help meet your content marketing goals.

That means writing copy for the appropriate stage in the customer journey. That way, it should be engaging and relevant – and able to convert.

If you need email copywriting to funnel your leads to your landing page, I can also provide this.

This helps tie your communications together, and makes the sales journey smooth for your leads and prospects.

How much does copywriting and editing cost?

Copywriting and editing are bespoke services, so I quote individually for all projects. Here are some typical services I offer:

Lead gen page
£ ask
Event landing page
£ ask
Bespoke landing page
£ ask

All prices are indicative. For copywriting services, price includes first draft in Word, plus unlimited revisions within 15 days of first draft, within scope of original brief. No travel is included. Subject to terms.