Market research report writing

Add impact and clarity to market research reports, by hiring a writer to tell the story from the data

In comms and marketing, market research reports help you show off your expertise – while adding credibility to your message.

The research that goes into these reports is often stellar. Yet sometimes, your work doesn’t get the attention it deserves – because you still need a writer to tell the story.

As a copywriter and editor, I can help you to express the narrative thread in your data, so your report carries the impact and clarity it deserves.

And when your report tells a great story, you have two quick wins: your audience is more likely to read it, and it’s easier to promote.

That’s why it’s so important to commission a skilled report copywriter/editor.

As a writer and editor, I’ve worked on research reports for large professional service firms, both directly and via agencies.

I have the storytelling skills to help you, and I’m good with numbers too – so please get in touch.

Why use this service?

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Research report copywriting: how I help

As an experienced copywriter, I can bring clarity and focus to your research reports.

I’ll go through your figures, write the story – and even interview your senior team to create an introduction or a foreword.

This approach helps you meet deadlines, saving money and time on needless revisions.

At the same time, I can help to:

Engage your target audience – by targeting the tone and content of your report to your reader.

Make sure the report is actually read – by using headings, summaries and pullouts to signpost your copy and make it easy to follow (and believe me, a lot of reports I see need this).

Reduce mistakes – by checking data, fixing typos and ironing out ambiguities. I’m a numbers geek as well as a wordsmith, so this comes naturally.

Steer clear of copyright problems – by checking references and staying on the lookout for plagiarism.

Of course, if you already have a draft, I can help you in all these ways as a report copy-editor, too.

So if your reports seem to take ages to move through draft stages, tying up time in the process, it’s time for a shift in approach.

Instead, bring in a copywriter with the skills to move things forward.

To find out more about my rates and what I can do for you, contact me today.