Selling products and services is the cornerstone of your business. As a B2C and B2B copywriter, I help articulate how your products and services help your customers – to help you drive sales.
My approach to copywriting isn’t necessarily “salesy”. Instead, it’s all about helping you sell the benefits of detailed products and services, so clients understand why they should turn to you.
So whether you’re creating service-focused web pages, landing pages, or old-school print flyers, your sales copy won’t just parrot a list of your product’s features.
Instead, it will include create benefit-led content that echoes the key messages your sales team will be delivering. This reinforces vital, client-facing points that support in-person sales.
This sales copywriting approach means understanding not only your services, but also the people who buy and use them – including the detailed drivers that bring clients to you.
As an experienced copywriter, I work with you to understand what those benefits and drivers are, to help make sales happen.
Sales copywriting and the value of structure
What if you have heaps of written info about your product or service, in PowerPoint documents and Google Docs – but it’s not quite coming together as you hoped?
Don’t worry. As a copywriter, a lot of my work is really editing, rather than writing.
Marketers and product managers sometimes send me an internal document which outlines their thoughts on how to pitch products to the customer – including sales points and proof points.
Often everything is there, but no decision has been made about which benefits have priority. Or, more likely, benefits overlap, so the messaging isn’t crisp enough to be public-facing – yet.
With my help, you can give clients a simple document that drills down to the key benefits of a product or service.
Give them that document, articulate those benefits clearly, and the sales process becomes simpler and easier for everyone.
Get in touch to find out more about how I can help.
