Sales sheet copywriting

Clarify product benefits for your client – to help win the sale

In B2B, sales sheets are an essential tool. So you need a sales sheet writer to help clarify your product benefits.

Clients want to see a simple document that drills down to the key benefits of a product or service.

Give them the document they need, articulate the benefits clearly, and the sales process becomes simpler and easier for everyone.

Copywriting to suit your sales style

As an experienced B2B copywriter, I write sales sheets and product pages to suit many different sales styles.

If you use channel marketing, then the classic, two-page PDF sales sheet can work well.

Your account managers can email benefit-led PDFs for each product that your client is interested in – and if you like, you can tailor multiple PDFs to specific industries or sectors, which is harder to achieve on the web.

Sales pages on the web

If you focus on inbound marketing, you might prefer to keep sales pages available on the web as HTML pages.

This allows you to update content more quickly – while using your product pages as landing pages for both organic and paid search. 

For larger businesses, a combination of HTML product pages and PDF sales sheets is likely to work best.

Sales flyers for events

For traditional events (at least, when these start happening again) the one-page print flyer is a quick way to distil service benefits to bare essentials.

They also let you adapt messaging on the fly, to suit a particular sub-sector.


Why use this service?

Product sheet icon
Related case study:
Service sheet copywriting for Jisc

A series of A4 sheets selling the benefits of digital technologies to clients in research and education

Sales sheet writer: how I help

As a sales sheet writer, I focus above all on selling the benefits.

So if you choose me to write your sales sheets, pages or flyers, I won’t just be parroting a list of your product’s features.

Instead, I’ll create benefit-led content that echoes the key messages your tech sales team will be delivering. This reinforces vital, client-facing points that could lead to a high-value sale.

Of course, this means having an understanding of not only your services, but also the people buying and using them. As an experienced copywriter, I work to help make that happen.

Providing structure to the benefits you’re selling

What if you have heaps of written info about your product, in PowerPoint documents and Google Docs  ­­– but it’s not quite coming together as you hoped?

Don’t worry. As a copywriter, a lot of my work is really editing, rather than writing.

Marketers and product managers sometimes send me an internal document which outlines their thoughts on how to pitch products to the customer – including sales points and proof points.

Often everything is there, but no decision has been made about which benefits have priority. Or, more likely, benefits overlap, so the messaging isn’t crisp enough to be public-facing – yet.

As a copywriter, it’s my job to provide the structure you need – so you can sell the benefits with clarity on your sales sheet or product page.

Get in touch to find out more about how I can help.

How much does copywriting and editing cost?

Copywriting and editing are bespoke services, so I quote individually for all projects. Here are some typical services I offer:

1-page product flyer
£ ask
2-page sales sheet
£ ask
Product web pages
£ ask

All prices are indicative. For copywriting services, price includes first draft in Word, plus unlimited revisions within 15 days of first draft, within scope of original brief. No travel is included. Subject to terms.