In B2B, sales sheets are an essential tool. So you need a sales sheet writer to help clarify your product benefits.
Clients want to see a simple document that drills down to the key benefits of a product or service.
Give them the document they need, articulate the benefits clearly, and the sales process becomes simpler and easier for everyone.
Copywriting to suit your sales style
As an experienced B2B copywriter, I write sales sheets and product pages to suit many different sales styles.
If you use channel marketing, then the classic, two-page PDF sales sheet can work well.
Your account managers can email benefit-led PDFs for each product that your client is interested in – and if you like, you can tailor multiple PDFs to specific industries or sectors, which is harder to achieve on the web.
Sales pages on the web
If you focus on inbound marketing, you might prefer to keep sales pages available on the web as HTML pages.
This allows you to update content more quickly – while using your product pages as landing pages for both organic and paid search.
For larger businesses, a combination of HTML product pages and PDF sales sheets is likely to work best.
Sales flyers for events
For traditional events (at least, when these start happening again) the one-page print flyer is a quick way to distil service benefits to bare essentials.
They also let you adapt messaging on the fly, to suit a particular sub-sector.