White paper copywriting

Develop leads and build brand awareness with white papers that engage, influence and inform

In B2B, it’s vital to retain a reputation as a source of useful, client-focused information. White papers help you demonstrate your market knowledge so that clients come to your company first.

When you publish a white paper, your aim is to make it the “go-to” document on a topic, so clients find themselves referring to it and sharing it on social media, building the credibility of your brand.

I write white papers that engage, influence and inform your target audience – pitching the technical language at just the right level to captivate the clients who matter most.

So whether you need a technology white paper or a report on an emerging business theme, get in touch.

I’ll interview your in-house experts – and turn your ideas into a coherent, engaging document that helps convert your leads into clients.

White paper copywriting: planning for success

With white papers often 10 or 20 pages long, good planning is critical if you’re to meet your business goals.

You need to publish a document that tells a clear “story” – establishing your theme in your introduction; developing it in the body of your white paper; and looking to the future in your conclusion.

I can help you plan and structure your white paper effectively – so that each section of the document is sharply focused, and your ideas are showcased as effectively as they can be.

Why use this service?

White paper icon
Image Credit: Vitaly Gorbachev

White papers: how I help

I can help you meet your white paper challenges, including:

  • Idea development.
    A strong white paper should be based on a strongly developed idea – so you can offer clients relevant info they can’t find elsewhere. We’ll help you turn good ideas into white papers that work.
  • Fact-based reporting.
    If your white paper isn’t based on facts, you lose credibility when people come to read it. So whether you’re reporting on an independent survey you’ve commissioned or offering a guide to an industry trend, we help make sure your white paper is accurate and credible.
  • Structure and style.
    Structuring a line of argument over 5–10 pages is difficult to do – and when non-writers try it, the results usually aren’t pretty. So, please, don’t ask your technologist or in-house subject specialist to write your white paper. Get me to interview them instead.
  • End-to-end content.
    Creating a white paper is only half the battle. You may also need promotional content for social media, plus a landing page that encourages people to download. I can offer this as part of a lead generation package.

With my help, you can make your white paper a reality, and start building credibility and generating leads.

How much will this cost?

Copywriting and editing are bespoke services, so I quote individually for all projects. That said, here are some sample prices to help you plan your budget:

Standard white paper
from
£ 2,950
  •  
Extended white paper
from
£ 3,750
  •  
Bespoke white paper
from
£ ask
  •  

All prices are indicative. For copywriting services, price includes first draft in Word, plus unlimited revisions within 15 days of first draft, within scope of original brief. No travel is included. Subject to terms.