In B2B, it’s vital to retain a reputation as a source of useful, client-focused information. White papers help you demonstrate your market knowledge so that clients come to your company first.
When you publish a white paper, your aim is to make it the “go-to” document on a topic, so clients find themselves referring to it and sharing it on social media, building the credibility of your brand.
I write white papers that engage, influence and inform your target audience – pitching the technical language at just the right level to captivate the clients who matter most.
So whether you need a technology white paper or a report on an emerging business theme, get in touch.
I’ll interview your in-house experts – and turn your ideas into a coherent, engaging document that helps convert your leads into clients.
White paper copywriting: planning for success
With white papers often 10 or 20 pages long, good planning is critical if you’re to meet your business goals.
You need to publish a document that tells a clear “story” – establishing your theme in your introduction; developing it in the body of your white paper; and looking to the future in your conclusion.
I can help you plan and structure your white paper effectively – so that each section of the document is sharply focused, and your ideas are showcased as effectively as they can be.