In B2B, it’s vital to be a source of useful, client-focused information. As a white paper writer, I can help you demonstrate your market knowledge so clients come to you first.
When you publish a white paper, your aim is to make it the “go-to” document on a topic, so clients refer to it and share it on social media, building the credibility of your brand.
I write white papers that engage, influence and inform your target audience – pitching the technical language at just the right level to captivate clients.
So whether you need a technology white paper or a report on an emerging business theme, please get in touch.
I’ll interview your in-house experts – and turn your ideas into a coherent, engaging document that helps convert leads into clients.
White paper writing: planning for success
With white papers often 10 or 20 pages long, good planning is critical if you’re to meet your business goals.
You need to publish a document that tells a clear “story”. That means establishing your theme in your intro, developing it in the body of your white paper, and looking to the future in your conclusion.
Often, you need to think about how you want readers to think about you when they’ve read your white paper.
As a white paper writer, I can help you plan and structure your white paper – so each section of the document is focused, and your ideas showcased as effectively as they can be.
Is “white paper” too formal a term?
Don’t be put off because the idea of a “white paper” speaks of old-school B2B marketing. A white paper is just a long-form document that tells a helpful story.
Your version of a “white paper” could easily be an ebook, or a long-form blog post that acts as cornerstone content. The format doesn’t matter. It’s about the story you want to tell.