White paper copywriting

Develop leads and build brand awareness with white papers that engage, influence and inform

In B2B, it’s vital to be a source of useful, client-focused information. As a white paper writer, I can help you demonstrate your market knowledge so clients come to you first.

When you publish a white paper, your aim is to make it the “go-to” document on a topic, so clients refer to it and share it on social media, building the credibility of your brand.

I write white papers that engage, influence and inform your target audience – pitching the technical language at just the right level to captivate clients.

So whether you need a technology white paper or a report on an emerging business theme, please get in touch.

I’ll interview your in-house experts – and turn your ideas into a coherent, engaging document that helps convert leads into clients.

White paper writing: planning for success

With white papers often 10 or 20 pages long, good planning is critical if you’re to meet your business goals.

You need to publish a document that tells a clear “story”. That means establishing your theme in your intro, developing it in the body of your white paper, and looking to the future in your conclusion.

Often, you need to think about how you want readers to think about you when they’ve read your white paper.

As a white paper writer, I can help you plan and structure your white paper – so each section of the document is focused, and your ideas showcased as effectively as they can be.

Is “white paper” too formal a term?

Don’t be put off because the idea of a “white paper” speaks of old-school B2B marketing. A white paper is just a long-form document that tells a helpful story.

Your version of a “white paper” could easily be an ebook, or a long-form blog post that acts as cornerstone content. The format doesn’t matter. It’s about the story you want to tell.

Why use this service?

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Image Credit: Vitaly Gorbachev

A white paper writer: how I help

As a white paper copywriter, I can help you meet content challenges such as:

Idea development

A strong white paper should be based on a strongly developed idea – so you can offer clients relevant info they can’t find elsewhere.

I’ll help you turn good ideas into long-form content that work.

Fact-based reporting

If your white paper isn’t based on facts, you lose credibility when people come to read it.

So whether you’re reporting on an independent survey you’ve commissioned or offering a guide to an industry trend, I help make sure your white paper is accurate and credible.

Structure and style

Structuring a line of argument over 5–10 pages is a time-consuming job for a non-writer. Don’t ask your technologist or in-house subject specialist to write your long-form content. Get me to interview them instead.

End-to-end content

Creating a white paper is only half the battle. You may also need promo content for social media, plus a landing page that encourages people to download.

 

Get in touch

With my help, you can make your white paper a reality, and start building credibility and generating leads. Please contact me today.