{"id":810,"date":"2021-02-23T19:28:20","date_gmt":"2021-02-23T19:28:20","guid":{"rendered":"https:\/\/www.chrisalden.co.uk\/?page_id=810"},"modified":"2021-05-10T13:45:53","modified_gmt":"2021-05-10T13:45:53","slug":"content-strategy","status":"publish","type":"page","link":"https:\/\/www.chrisalden.co.uk\/content-strategy\/","title":{"rendered":"Content strategy services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"810\" class=\"elementor elementor-810\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddae202 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddae202\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-880dee1\" data-id=\"880dee1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2269963 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2269963\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ee75dc6\" data-id=\"ee75dc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4471be6 elementor-widget elementor-widget-breadcrumbs\" data-id=\"4471be6\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.chrisalden.co.uk\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc3e12b elementor-widget elementor-widget-text-editor\" data-id=\"bc3e12b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-1076\" src=\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/DSC_5064web_head.jpeg\" alt=\"Chris Alden\" width=\"80\" height=\"80\" srcset=\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/DSC_5064web_head.jpeg 620w, https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/DSC_5064web_head-300x300.jpeg 300w, https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/DSC_5064web_head-150x150.jpeg 150w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><span style=\"color: rgba(0, 0, 0, 0.81); font-weight: bold; white-space: pre-wrap;\">Choices, choices &#8230; as a B2B marketer, you have a seemingly limitless choice of content options. So how do you start off on the right path? My range of consultancy services can help.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c08d4f2 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"c08d4f2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1608 service type-service status-publish has-post-thumbnail hentry category-servicecat3 no-featured-image-padding\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.chrisalden.co.uk\/service\/content-ideas-development\/\" ><div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"167\" src=\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/idea_v4-300x167.png\" class=\"attachment-medium size-medium wp-image-1903\" alt=\"Lightbulb icon to represent ideas and ideation\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/idea_v4-300x167.png 300w, https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/idea_v4.png 540w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.chrisalden.co.uk\/service\/content-ideas-development\/\" >\n\t\t\t\tContent idea development\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Need better content ideas? As an experienced journalist, I can help.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.chrisalden.co.uk\/service\/content-ideas-development\/\" aria-label=\"Read more about Content idea development\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1584 service type-service status-publish has-post-thumbnail hentry category-servicecat3 no-featured-image-padding\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.chrisalden.co.uk\/service\/zoom-teams-call\/\" ><div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"167\" src=\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/phone_v3-300x167.png\" class=\"attachment-medium size-medium wp-image-1901\" alt=\"phone icon\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/phone_v3-300x167.png 300w, https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/phone_v3.png 540w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.chrisalden.co.uk\/service\/zoom-teams-call\/\" >\n\t\t\t\tZoom or Teams call\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Get an outsider&#8217;s view on your content issues \u2013\u00a0by booking a one-to-one content call.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.chrisalden.co.uk\/service\/zoom-teams-call\/\" aria-label=\"Read more about Zoom or Teams call\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1571 service type-service status-publish has-post-thumbnail hentry category-servicecat3 no-featured-image-padding\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.chrisalden.co.uk\/service\/content-review-analysis\/\" ><div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"167\" src=\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/clipboard_v2-300x167.png\" class=\"attachment-medium size-medium wp-image-1904\" alt=\"clipboard icon to represent content review\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/clipboard_v2-300x167.png 300w, https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/clipboard_v2.png 540w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.chrisalden.co.uk\/service\/content-review-analysis\/\" >\n\t\t\t\tContent review\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Understand the state of your content \u2013\u00a0with a qualitative analysis by a freelance copywriter.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.chrisalden.co.uk\/service\/content-review-analysis\/\" aria-label=\"Read more about Content review\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Choices, choices &#8230; as a B2B marketer, you have a seemingly limitless choice of content &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Content review\" class=\"read-more button\" href=\"https:\/\/www.chrisalden.co.uk\/service\/content-review-analysis\/#more-1571\">Read More<span class=\"screen-reader-text\">Content review<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content strategy | Chris Alden, freelance copywriter<\/title>\n<meta name=\"description\" content=\"As a B2B marketer, you have a seemingly limitless choice of content options. My range of consultancy services can help you start on the right path.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chrisalden.co.uk\/content-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content strategy | Chris Alden, freelance copywriter\" \/>\n<meta property=\"og:description\" content=\"As a B2B marketer, you have a seemingly limitless choice of content options. My range of consultancy services can help you start on the right path.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chrisalden.co.uk\/content-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Chris Alden, freelance copywriter\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-10T13:45:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/DSC_5064web_head.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.chrisalden.co.uk\/#organization\",\"name\":\"Chris Alden | Copy + Content\",\"url\":\"https:\/\/www.chrisalden.co.uk\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.chrisalden.co.uk\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/02\/CA-logo-a17.png\",\"contentUrl\":\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/02\/CA-logo-a17.png\",\"width\":420,\"height\":24,\"caption\":\"Chris Alden | Copy + Content\"},\"image\":{\"@id\":\"https:\/\/www.chrisalden.co.uk\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.chrisalden.co.uk\/#website\",\"url\":\"https:\/\/www.chrisalden.co.uk\/\",\"name\":\"Chris Alden, freelance copywriter\",\"description\":\"Freelance Copywriter, Chris ALDEN\",\"publisher\":{\"@id\":\"https:\/\/www.chrisalden.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.chrisalden.co.uk\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.chrisalden.co.uk\/content-strategy\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/DSC_5064web_head.jpeg\",\"contentUrl\":\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/DSC_5064web_head.jpeg\",\"width\":620,\"height\":620,\"caption\":\"Chris Alden\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.chrisalden.co.uk\/content-strategy\/#webpage\",\"url\":\"https:\/\/www.chrisalden.co.uk\/content-strategy\/\",\"name\":\"Content strategy | Chris Alden, freelance copywriter\",\"isPartOf\":{\"@id\":\"https:\/\/www.chrisalden.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.chrisalden.co.uk\/content-strategy\/#primaryimage\"},\"datePublished\":\"2021-02-23T19:28:20+00:00\",\"dateModified\":\"2021-05-10T13:45:53+00:00\",\"description\":\"As a B2B marketer, you have a seemingly limitless choice of content options. 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