{"id":1084,"date":"2021-03-05T14:45:28","date_gmt":"2021-03-05T14:45:28","guid":{"rendered":"https:\/\/www.chrisalden.co.uk\/?post_type=sector&#038;p=1084"},"modified":"2021-05-11T19:30:21","modified_gmt":"2021-05-11T19:30:21","slug":"sustainability-copywriting","status":"publish","type":"sector","link":"https:\/\/www.chrisalden.co.uk\/sector\/sustainability-copywriting\/","title":{"rendered":"Sustainability copywriting"},"content":{"rendered":"<p><strong>When you\u2019re looking for a sustainability copywriter, you need someone with a particular set of skills.<\/strong><\/p>\n<p>Someone who can cover complex issues including climate change, environmental impact and social responsibility \u2013 but also present them in a way that\u2019s relevant to your audience.<\/p>\n<p>Someone who can carefully balance the interests of your business with the interests of stakeholders, while offering the clarity that comes from an editor\u2019s touch.<\/p>\n<p>As a sustainability copywriter, I aim to fulfil these often competing needs \u2013 helping you to complete challenging content projects, while improving the way you communicate about a sometimes tricky topic.<\/p>\n<h2 class=\"bottom-pad\">Sustainability copywriting: how I help<\/h2>\n<p>I aim to help you:<\/p>\n<ul>\n<li><strong>Focus on the \u201cwhy\u201d<\/strong>\u00a0\u2013 moving beyond facts and figures in order to make content relevant to your audience<\/li>\n<li><strong>Structure your copy<\/strong> for different needs, whether you\u2019re refreshing your website or creating stakeholder-facing content<\/li>\n<li><strong>Keep jargon to a minimum<\/strong>, but explain key concepts where technical terms are essential<\/li>\n<li><strong>Write in a consistent tone of voice\u00a0<\/strong>that\u2019s appropriate to your reader.<\/li>\n<\/ul>\n<p>To make this happen, I aim to spend time with you and your in-house experts, usually over the phone, until I\u2019m confident that I understand your content needs and goals.<\/p>\n<p>To build confidence, I can prepare a synopsis, site map or content plan for you to approve before we move on with our project.<\/p>\n<p><strong>Some of the clients I&#8217;ve written for<br \/>\n<\/strong>I&#8217;ve written about sustainability for a huge range of B2B and B2C brands \u2013 including <a href=\"https:\/\/www.chrisalden.co.uk\/case-study\/online-sustainability-copywriting-for-sainsburys\/\">Sainsbury&#8217;s<\/a>. As a journalist, I contributed articles to the house magazine of <a href=\"https:\/\/www.forumforthefuture.org\/\">Forum for the Future<\/a>.<\/p>\n<p>Of course, I can&#8217;t always name my clients, but I&#8217;ve worked directly and indirectly for large companies.<\/p>\n<p><strong>Sustainable travel<br \/>\n<\/strong>For what it&#8217;s worth, I also have a strong interest in sustainable travel. As a travel writer, I wrote features and advertorials about train travel, and particularly enjoyed interviewing <a href=\"https:\/\/www.seat61.com\/\">The Man in Seat Sixty-One<\/a>.<\/p>\n<p>As a keen runner, I&#8217;m also interested in run-commuting \u2013 and what can be done to make our streets safer and more welcoming to both pedestrians and cyclists.<\/p>\n<p><strong>Get in touch<br \/>\n<\/strong>Ready to begin the conversation? Feel free to\u00a0<a href=\"http:\/\/www.www.chrisalden.co.uk\/contact\/\">get in touch<\/a>. I look forward to hearing how I can help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Build your credibility in the sustainability sector \u2013 with careful, focused copywriting.<\/p>\n","protected":false},"featured_media":2015,"menu_order":0,"template":"","categories":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustainability copywriting | Freelance copywriter, Chris ALDEN<\/title>\n<meta name=\"description\" content=\"Build your credibility in the sustainability sector \u2013 with careful, focused copywriting from an experienced former journalist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chrisalden.co.uk\/sector\/sustainability-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainability copywriting | Freelance copywriter, Chris ALDEN\" \/>\n<meta property=\"og:description\" content=\"Build your credibility in the sustainability sector \u2013 with careful, focused copywriting from an experienced former journalist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chrisalden.co.uk\/sector\/sustainability-copywriting\/\" \/>\n<meta property=\"og:site_name\" content=\"Chris Alden, freelance copywriter\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-11T19:30:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/bluesust.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.chrisalden.co.uk\/#organization\",\"name\":\"Chris Alden | Copy + Content\",\"url\":\"https:\/\/www.chrisalden.co.uk\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.chrisalden.co.uk\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/02\/CA-logo-a17.png\",\"contentUrl\":\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/02\/CA-logo-a17.png\",\"width\":420,\"height\":24,\"caption\":\"Chris Alden | Copy + Content\"},\"image\":{\"@id\":\"https:\/\/www.chrisalden.co.uk\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.chrisalden.co.uk\/#website\",\"url\":\"https:\/\/www.chrisalden.co.uk\/\",\"name\":\"Chris Alden, freelance copywriter\",\"description\":\"Freelance Copywriter, Chris ALDEN\",\"publisher\":{\"@id\":\"https:\/\/www.chrisalden.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.chrisalden.co.uk\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.chrisalden.co.uk\/sector\/sustainability-copywriting\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/bluesust.jpg\",\"contentUrl\":\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/03\/bluesust.jpg\",\"width\":800,\"height\":533,\"caption\":\"Sustainability copywriting - 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