{"id":1716,"date":"2021-03-17T15:25:30","date_gmt":"2021-03-17T15:25:30","guid":{"rendered":"https:\/\/www.chrisalden.co.uk\/?post_type=sector&p=1716"},"modified":"2021-05-06T18:08:44","modified_gmt":"2021-05-06T18:08:44","slug":"specialist-writing","status":"publish","type":"sector","link":"https:\/\/www.chrisalden.co.uk\/sector\/specialist-writing\/","title":{"rendered":"Specialist writing"},"content":{"rendered":"

As a content marketer, are you struggling to find a writer with experience in your niche? If so, don’t worry; it’s a common complaint, and an understandable one.<\/strong><\/p>\n

After all, in any business sector, you know you need a writer who can understand the challenges your clients face, so you can write relevantly and engagingly for them.<\/p>\n

But there’s a problem \u2013 and it’s a big one. And that’s this: the smaller the niche, the lower the chances of finding a writer with deep knowledge about it.<\/p>\n

If this is a concern for you, please consider commissioning me for your project. Not because I’ve necessarily spent years writing for your particular sub-sector, but because I’m a hugely experienced B2B writer who may well have come across something similar before.<\/p>\n

Personally, I’ve worked (directly or indirectly) for clients in technology<\/a>, sustainability<\/a>, law<\/a>, professional services<\/a>, health care, the charity<\/a> sector, sport, business machines, energy and transport \u2013 to name just a few.<\/p>\n

Off the top of my head, I’ve written about cloud, networking, cyber-security, phones, foreign languages, hosting services, music, dotcom startups, Mediterranean peninsulas, the science of sleep, and many, many more topics.<\/p>\n

I’ve written for CEOs, senior executives, techies, graduates, students, IT users, airline travellers and national newspaper readers.<\/p>\n

Meeting your specialist needs<\/strong><\/h3>\n

So how did I managed to write well for those sectors, without being a specialist in many of them?<\/p>\n

The answer is threefold: first, my benefit-led process; second, my belief in doing the research; and third, a golden rule I’ve learned from all those years of experience.<\/p>\n