{"id":189,"date":"2021-02-04T14:58:41","date_gmt":"2021-02-04T14:58:41","guid":{"rendered":"https:\/\/www.chrisalden.co.uk\/?post_type=sector&#038;p=189"},"modified":"2021-04-28T16:09:43","modified_gmt":"2021-04-28T16:09:43","slug":"technology-copywriting","status":"publish","type":"sector","link":"https:\/\/www.chrisalden.co.uk\/sector\/technology-copywriting\/","title":{"rendered":"Technology copywriting"},"content":{"rendered":"<p><strong>&#8220;How can you help us?&#8221; That&#8217;s the question in the mind of every client in the IT sector, whether they&#8217;re hardened techies or senior execs. And as an experienced technology copywriter, my role is to help you answer it.<\/strong><\/p>\n<p>From cloud services to cyber-security to networking, I help you unpick the benefits of the services you sell \u2013 so you can articulate why clients should buy.<\/p>\n<p>As a technology copywriting specialist, I don\u2019t just take a brief and disappear off to write. Instead, I seek to spend time with you and your in-house technologists, over the phone or online, until I understand your product and your goals.<\/p>\n<p>Usually, this means understanding the challenges of your end client, to develop a complete picture of how your service makes their life easier \u2013 and how your technology feeds into the picture.<\/p>\n<p>That&#8217;s why I:<\/p>\n<ul>\n<li>Sell the benefits of your technology product or service, helping you educate clients and grow your business<\/li>\n<li>Add context and personality to IT copywriting, helping inspire clients to buy<\/li>\n<li>Keep jargon to a minimum, so non-tech decision-makers can understand you<\/li>\n<li>Write in a tone of voice that suits your business.<\/li>\n<\/ul>\n<h3><strong>Content for all stages of the marketing funnel<\/strong><\/h3>\n<p>In technology marketing, you find yourself needing to create content in different formats for all stages of your marketing funnel.<\/p>\n<p>In the tech sector alone, I have experience writing and editing <a href=\"https:\/\/www.chrisalden.co.uk\/service\/case-study-copywriting\/\">case studies<\/a>; <a href=\"https:\/\/www.chrisalden.co.uk\/service\/product-sheets-and-flyers\/\">product pages<\/a>; <a href=\"https:\/\/www.chrisalden.co.uk\/service\/landing-page-copywriting\/\">landing pages<\/a>; fact sheets; <a href=\"https:\/\/www.chrisalden.co.uk\/service\/b2b-brochure-copywriting\/\">brochures<\/a>; courses; blog posts; advertorials; <a href=\"https:\/\/www.chrisalden.co.uk\/service\/white-paper-copywriting\/\">white papers<\/a>; marketing <a href=\"https:\/\/www.chrisalden.co.uk\/service\/email-copywriting\/\">emails<\/a>; and many more kinds of copy too. I&#8217;ve also provided copy for infographics; microcopy and metadata (naturally); and more.<\/p>\n<p>Work with me, and I\u2019ll help you bring the best from your technology and ICT copywriting \u2013 to meet your business needs.<\/p>\n<h3><strong>Technology copywriting: the topics I cover<\/strong><\/h3>\n<p>As an IT and technology copywriter, I&#8217;ve written about a vast range of topics. These include cloud services, whether SaaS, IaaS or PaaS; hosting services; cyber-security services; networking services; and many more.<\/p>\n<p>As long as you&#8217;re able to provide a brief about your service and how it benefits your clients, I can help you articulate those benefits relevantly and engagingly.<\/p>\n<h3><strong>Some of the clients I&#8217;ve written for<\/strong><\/h3>\n<p>I&#8217;ve written copy for a huge range of client brands in the IT sector, for both B2B and B2C audiences.<\/p>\n<p>These include big-name brands such as BT, Carphone Warehouse, HP and PC World Business; enterprise technology specialists such as <a href=\"https:\/\/www.backbase.com\/\">Backbase<\/a> and <a href=\"https:\/\/www.chrisalden.co.uk\/case-study\/service-sheet-copywriting-for-jisc\/\">Jisc<\/a>; plus plenty of smaller technology companies.<\/p>\n<h3><strong>Get in touch<\/strong><\/h3>\n<p>Ready to start the conversation? Feel free to get in touch. I look forward to hearing how I can help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improve your technology copywriting &#8211; by helping clients understand how your tech meets their goals.<\/p>\n","protected":false},"featured_media":2018,"menu_order":0,"template":"","categories":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Technology copywriter | B2B | Freelance copywriter, Chris ALDEN<\/title>\n<meta name=\"description\" content=\"Technology copywriter based in UK. Sell the benefits of your tech services with a technology copywriting specialist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chrisalden.co.uk\/sector\/technology-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technology copywriter | B2B | Freelance copywriter, Chris ALDEN\" \/>\n<meta property=\"og:description\" content=\"Technology copywriter based in UK. 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