{"id":2273,"date":"2021-04-13T15:46:25","date_gmt":"2021-04-13T15:46:25","guid":{"rendered":"https:\/\/www.chrisalden.co.uk\/?post_type=sector&p=2273"},"modified":"2021-05-06T19:20:38","modified_gmt":"2021-05-06T19:20:38","slug":"b2b-copywriting","status":"publish","type":"sector","link":"https:\/\/www.chrisalden.co.uk\/sector\/b2b-copywriting\/","title":{"rendered":"B2B copywriting"},"content":{"rendered":"

More prospects? More clients? Better informed buyers? Whatever your reasons for seeking a B2B copywriter, my aim is to help you succeed.<\/strong><\/p>\n

To do this, I seek to understand three things: first, your client’s needs; second, your products or services; and third, your content goals.<\/p>\n

With this knowledge, I write B2B copy which sells the benefits of your services, clearly and accurately \u2013\u00a0across a wide range of B2B formats.<\/p>\n

Target copy \u2013\u00a0by understanding your client<\/strong><\/h3>\n

In B2B, great marketing is focused tightly on the client. The client has specific needs \u2013 and hopes your product or service is able to meet them.<\/p>\n

So you need a B2B copywriter who can form a picture of your client and their knowledge about your product \u2013\u00a0including where they are in the sales journey when they read your copy.<\/p>\n

That way, you can target sales and marketing copy to your clients’ needs \u2013\u00a0and increase conversions.<\/p>\n

Sell benefits \u2013\u00a0by understanding your services<\/strong><\/h3>\n

In B2B marketing, your goal is to sell your benefits. So your B2B copywriter should have an understanding of your products or services.<\/p>\n

As a copywriter, I’ve often written about technology<\/a> including cloud, security and networking; sustainability<\/a>, from carbon emissions to plastics to animal welfare; and countless specialist topics<\/a>.<\/p>\n

That said, if you need to sell high-level benefits, don’t get hung up on finding a writer with deep sector knowledge. The important thing is to find a copywriter who can ask the right questions, write clearly, and sell benefits from a business point of view.<\/p>\n

Select formats \u2013\u00a0by understanding your goals<\/strong><\/h3>\n

What are your content goals? Is it to raise awareness, attract traffic or generate leads? Are you seeking to strengthen your brand \u2013 or drive short-term sales?<\/p>\n

Different content formats can help meet different goals. So, as a B2B copywriter, I write in a range of formats.<\/p>\n

See my copywriting services page for an overview of the services I offer, from case studies<\/a> and white papers<\/a> to core web pages<\/a> and PDF brochures<\/a>.<\/p>\n

Some of the brands I’ve written for<\/strong><\/h3>\n

I’m an experienced B2B copywriter. In recent years I’ve written B2B technology copy directly for large organisations such as Jisc<\/a> and Backbase <\/a>\u2013 along with other firms in the enterprise technology and professional services sectors. And I work for smaller businesses too: here’s how I helped Layershift<\/a> with cloud hosting aimed at developers.<\/p>\n

Of course, I can’t name all my clients publicly, so if you need experience in a particular B2B sector, by all means contact me.<\/p>\n

Get in touch<\/strong><\/h3>\n

When you’re ready to start the conversation, please feel free to get in touch<\/a> or send me a brief<\/a>. I look forward to hearing how I can help.<\/p>\n","protected":false},"excerpt":{"rendered":"

More prospects? More clients? Better informed buyers? Whatever your reasons for seeking a B2B copywriter, my aim is to help you succeed.<\/p>\n","protected":false},"featured_media":2275,"menu_order":0,"template":"","categories":[],"yoast_head":"\nB2B copywriting | Freelance copywriter, Chris ALDEN<\/title>\n<meta name=\"description\" content=\"More prospects? More clients? Better informed buyers? Whatever your reasons for seeking a B2B copywriter, my aim is to help you succeed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chrisalden.co.uk\/sector\/b2b-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B copywriting | Freelance copywriter, Chris ALDEN\" \/>\n<meta property=\"og:description\" content=\"More prospects? More clients? 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