{"id":3202,"date":"2021-05-25T12:43:12","date_gmt":"2021-05-25T12:43:12","guid":{"rendered":"https:\/\/www.chrisalden.co.uk\/?post_type=sector&p=3202"},"modified":"2021-05-27T10:42:40","modified_gmt":"2021-05-27T10:42:40","slug":"hr-and-recruitment-copywriting","status":"publish","type":"sector","link":"https:\/\/www.chrisalden.co.uk\/sector\/hr-and-recruitment-copywriting\/","title":{"rendered":"HR and recruitment copywriting"},"content":{"rendered":"\n

As a marketer in the recruitment or HR sector, it\u2019s your job to market your expertise to your clients. So you need a copywriter who can write confidently about the world of work. <\/strong><\/p>\n\n\n\n

Yet the workplace is changing fast. <\/p>\n\n\n\n

Since the Covid-19 pandemic, remote working has changed life for office-based employees. Part-home, part-office “hybrid working” is set to become a reality for many \u2013 as is the impact that tech will have on our wellbeing at work.<\/p>\n\n\n\n

At board level, digital transformation and climate change mean companies are seeking leaders with new capabilities. It’s not enough to be able to read a balance sheet; leaders need to understand cyber risks and Scope 3 emissions too.<\/p>\n\n\n\n

Diversity and inclusion, meanwhile, have become an essential part of our daily conversation. And no wonder, when bestselling authors such as Matthew Syed argue that diverse thinking<\/a> is a powerful tool for success.<\/p>\n\n\n\n

And all the while the labour force is changing: these days roughly 15% of UK workers are \u2013 like me \u2013 self-employed<\/a>.<\/p>\n\n\n\n

So how do you show your expertise in the rapidly changing world of work? How do you demonstrate leadership? <\/p>\n\n\n\n

Answer: you need a content writer who is able to handle these themes \u2013 as part of your marketing strategy.<\/p>\n\n\n\n

HR and recruitment copywriting: my experience<\/strong><\/h2>\n\n\n\n

I\u2019m the writer you need \u2013 because I’ve been writing about work for years. <\/p>\n\n\n\n

As a journalist 15 years ago, I contributed regularly to Rise<\/em>, a Guardian supplement on graduate jobs and careers. This article<\/a>, on making the transition from student life to the 9\u20135 working day, is one of my favourites.<\/p>\n\n\n\n

Since then I\u2019ve written (more formally) about talent and diversity for both content agencies and commercial clients.<\/p>\n\n\n\n

For example, I edited a white paper on digital leadership in the new economy<\/a> for The MBS Group, an executive search boutique. And I wrote a graduate recruitment brochure <\/a>for the law firm, Freshfields.<\/p>\n\n\n\n

And of course, as a freelancer, I understand what it means to work from a home office, remote from clients. I’ve been working this way for roughly 20 years.<\/p>\n\n\n\n

How I can help you<\/strong><\/h2>\n\n\n\n

As a copywriter, I can help you in many ways. <\/p>\n\n\n\n

If your goal is sales, I can use my understanding of your sector to help you write your web pages<\/a>, sales sheets<\/a> and brochures<\/a>. I do this by working to understand your business \u2013 and articulating the benefits you provide.<\/p>\n\n\n\n

Or, if you need to build a persuasive argument, I can write articles<\/a>, blog posts<\/a>, white papers<\/a> and more. These tools can help you to build credibility.<\/p>\n\n\n\n

For more info on HR and recruitment copywriting, please don\u2019t hesitate to get in touch.<\/p>\n","protected":false},"excerpt":{"rendered":"

Share your insights about the changing workplace \u2013 to drive traffic and credibility.<\/p>\n","protected":false},"featured_media":3203,"menu_order":0,"template":"","categories":[],"yoast_head":"\nHR and recruitment copywriting | Chris Alden, freelance copywriter<\/title>\n<meta name=\"description\" content=\"HR and recruitment copywriting. Build credibility with articles, blogs and reports about the fast-changing world of work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chrisalden.co.uk\/sector\/hr-and-recruitment-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HR and recruitment copywriting | Chris Alden, freelance copywriter\" \/>\n<meta property=\"og:description\" content=\"HR and recruitment copywriting. 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