{"id":3330,"date":"2021-06-30T16:29:39","date_gmt":"2021-06-30T16:29:39","guid":{"rendered":"https:\/\/www.chrisalden.co.uk\/?post_type=sector&#038;p=3330"},"modified":"2021-06-30T16:51:37","modified_gmt":"2021-06-30T16:51:37","slug":"saas-copywriting","status":"publish","type":"sector","link":"https:\/\/www.chrisalden.co.uk\/sector\/saas-copywriting\/","title":{"rendered":"SaaS copywriting"},"content":{"rendered":"\n<p><strong>As a company offering software as a service (SaaS), you help transform how your clients use tech. But to attract clients, you need an experienced SaaS copywriter.<\/strong><\/p>\n\n\n\n<p>As a writer who\u2019s promoted many cloud products and services, I can work closely with you to understand the benefits of being your client \u2013&nbsp;so you can make sales.<\/p>\n\n\n\n<p>I do this by understanding your business \u2013 and then selling the benefits to your clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SaaS copywriting: how I help<\/strong><\/h2>\n\n\n\n<p>As a technology copywriter, I recognise that clients might want SaaS services for many different reasons.<\/p>\n\n\n\n<p>So I work with you to understand how your sales messages can target your customers.<\/p>\n\n\n\n<p>When promoting SaaS products, possible benefits you could point to include:<\/p>\n\n\n\n<ul><li>Benefits to end users \u2013&nbsp;from ease of use to the ability to do a job at any location or any device<\/li><li>Reduced pressure on the IT team \u2013 as cloud technologies reduce the maintenance burden<\/li><li>Financial benefits \u2013 including the ability to move IT expenditure from capex to opex<\/li><li>Transformative benefits \u2013&nbsp;including the ability to attract and retain employees by updating their tech.<\/li><\/ul>\n\n\n\n<p>I can help you to articulate these messages \u2013&nbsp;and more \u2013&nbsp;while adding personality, keeping jargon to a minimum, and writing in a tone that suits your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Content for clients at different stages<\/strong><\/h2>\n\n\n\n<p>As a marketer or a product manager for a SaaS company, you\u2019re dealing with a client base who is used to going online to search for the products and services they want.<\/p>\n\n\n\n<p>So you need different kinds of content to attract them at each stage of the customer journey.<\/p>\n\n\n\n<p>These might include:<\/p>\n\n\n\n<ul><li>Product and service landing pages<\/li><li>In-depth product pages<\/li><li>Pricing pages which clearly set out how much you charge<\/li><li>Quick-fire testimonials and longer-form case studies<\/li><li>Marketing emails to help promote specific campaigns and events<\/li><li>Knowledge base articles which tell both prospects and clients how to use your service \u2013&nbsp;and help with on-boarding too.<\/li><\/ul>\n\n\n\n<p>I can help you write each of these content types.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get in touch<\/strong><\/h2>\n\n\n\n<p>Ready to start the conversation? Feel free to <a href=\"\/contact\">get in touch<\/a>. I look forward to hearing how I can help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a company offering software as a service (SaaS), you help transform how your clients &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"SaaS copywriting\" class=\"read-more button\" href=\"https:\/\/www.chrisalden.co.uk\/sector\/saas-copywriting\/#more-3330\">Read More<span class=\"screen-reader-text\">SaaS copywriting<\/span><\/a><\/p>\n","protected":false},"featured_media":3336,"menu_order":0,"template":"","categories":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SaaS copywriting | Chris Alden, freelance copywriter<\/title>\n<meta name=\"description\" content=\"Copywriting for your SaaS business. Sell the benefits of your cloud technology with a professional SaaS copywriter \u2013\u00a0to help drive sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chrisalden.co.uk\/sector\/saas-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SaaS copywriting | Chris Alden, freelance copywriter\" \/>\n<meta property=\"og:description\" content=\"Copywriting for your SaaS business. Sell the benefits of your cloud technology with a professional SaaS copywriter \u2013\u00a0to help drive sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chrisalden.co.uk\/sector\/saas-copywriting\/\" \/>\n<meta property=\"og:site_name\" content=\"Chris Alden, freelance copywriter\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-30T16:51:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/06\/Saas4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.chrisalden.co.uk\/#organization\",\"name\":\"Chris Alden | Copy + Content\",\"url\":\"https:\/\/www.chrisalden.co.uk\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.chrisalden.co.uk\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/02\/CA-logo-a17.png\",\"contentUrl\":\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/02\/CA-logo-a17.png\",\"width\":420,\"height\":24,\"caption\":\"Chris Alden | Copy + Content\"},\"image\":{\"@id\":\"https:\/\/www.chrisalden.co.uk\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.chrisalden.co.uk\/#website\",\"url\":\"https:\/\/www.chrisalden.co.uk\/\",\"name\":\"Chris Alden, freelance copywriter\",\"description\":\"Freelance Copywriter, Chris ALDEN\",\"publisher\":{\"@id\":\"https:\/\/www.chrisalden.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.chrisalden.co.uk\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.chrisalden.co.uk\/sector\/saas-copywriting\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/06\/Saas4.jpg\",\"contentUrl\":\"https:\/\/www.chrisalden.co.uk\/wp-content\/uploads\/2021\/06\/Saas4.jpg\",\"width\":800,\"height\":533,\"caption\":\"Laptop\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.chrisalden.co.uk\/sector\/saas-copywriting\/#webpage\",\"url\":\"https:\/\/www.chrisalden.co.uk\/sector\/saas-copywriting\/\",\"name\":\"SaaS copywriting | Chris Alden, freelance copywriter\",\"isPartOf\":{\"@id\":\"https:\/\/www.chrisalden.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.chrisalden.co.uk\/sector\/saas-copywriting\/#primaryimage\"},\"datePublished\":\"2021-06-30T16:29:39+00:00\",\"dateModified\":\"2021-06-30T16:51:37+00:00\",\"description\":\"Copywriting for your SaaS business. 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