Charity copywriting

Highly focused copywriting for charities – to help you make a positive difference to people and communities

When you work in marketing for a charity or non-profit, you know the importance of your role in making a wider difference.

The idea, of course, is to create that elusive ‘virtuous circle’. Show your stakeholders the work your charity does, and they’ll trust you to do more of it – making an even bigger difference to the communities you’re aiming to help.

Communicating well can also help your charity improve – because telling others about your goals helps you focus on what’s needed to meet them.

That’s the theory. The reality, of course, is never quite that simple.

One practical challenge is commissioning a writer who can get under the skin of your audience – understanding their needs and ambitions, to help get a conversation started.

That’s why you need me. As a freelance charity copywriter and CharityComms member, I act as an advocate for your audience – to help ensure content is written with the target reader in mind.

I use my experience to provide high-quality copywriting services at reasonable rates – with a focus on creating copy that solves the challenges of your audience.

Discuss your project today

Charity copywriting: how can Chris Alden help?

As a reliable and experienced writer and editor, my goal is to help you make a difference with the resources at your disposal. That’s why I:

  • Take time to understand your audience
    It takes real effort to get to know your audience – including their challenges, needs and expectations.

    I invest time in this, because it’s the only way to write copy that’s relevant, engaging and useful.

  • Help you steer through complex projects
    When you’re creating a data-focused report or working in a specialist sector such as medicine or technology, you need a writer who can handle the technical side – while still making the copy accessible to the intended audience.

    This is where I come in. I help unravel complexity and write in language your audience understands. (Have a look at some of the sectors I can cover.)

  • Rely on my 20 years of experience
    I’ve worked as a writer and editor for 20 years, starting out as a trainee sub-editor in healthcare journalism in 1997.

    That means I have a wealth of practical experience to rely on – and if I haven’t come across your problem before, I’m sure to have run into something similar.

Tell me about your charity

Charity copywriting services

I offer a wide range of specialist copywriting services, but the following gives you a flavour:

  • Charity annual reports and reviews
    Creating your annual review, annual report or impact report can be a long and difficult process – but it needn’t be. As a copywriter, I offer a structured service to help you steer through the complexity. Find out more about charity report copywriting.

  • Research report packages
    Research reports can be an effective way to communicate important work on complex issues. I can help you write and edit your report in an organised, structured way – helping you use numbers to tell your story.

  • Funding documents
    When you’re applying for funding, it’s vital to make supporting documents as professional and focused as they can be. I can help add clarity to your application, taking into account the expectations of the funding body – which could increase your chance of success.

  • Repurposing content
    When you publish set-piece content such as a report, it’s important to promote it effectively. I can write promotional content and microcontent for use in newsletters, slides, infographics, blogs and social media copy.

  • Charity copy-editing
    I also provide copy-editing services for charities and non-profits – for those times when you’ve written a draft but it just isn’t working for you.

Discuss your charity copywriting project

Get in touch

Contact me today to discuss your content or training needs.

I look forward to hearing how I can help.

Chris Alden, freelance copywriter Member of the Professional Copywriters' Network Member of CharityComms

From my portfolio

I wrote a series of technology service sheets for Jisc, a non-profit which provides digital services to research and education