Blogs lie at the heart of many content marketing strategies – and yours is no exception. So you need a business blog copywriter who can help you meet your goals.
Depending on what these goals are, I may be the right blog writer for you.
If your strategy is to create high volumes of low-quality content to drive traffic, without regard to the user experience, then you probably want to look elsewhere.
But if you want to write high-quality blog posts which help your customers and readers, using SEO keywords in a judicious and effective way, please read on. It sounds like we can work together.
I can help you to engage your readers – while at the same time guiding potential clients from search engine to sales funnel.
Why use a copywriter for your business blog?
When you’re planning a blog, you want your content to stand out from your competition.
That isn’t easy. It means blog posts need to be smart, human-friendly, and relevant to customer needs. When blog copy starts to look “painted by numbers”, clients can tell.
After all, we’ve all been attracted by blog headlines that seem to solve our problem – only to find that the copy is a basic rehash of what can easily be found on the web.
This means you need articles on the right topics, properly researched, which answer specific client questions – helping readers realise you have the expertise they need.
Human-friendly blogs, optimised for search engines
When you need to attract traffic to your blog, you also need to think about keywords. But when you “crowbar” keywords into blog posts without thought for meaning or flow, the results can also put clients off.
It takes a good freelance blogger to write posts that not only engage, but naturally include the keywords your clients are looking for.
I can help you do this – so please get in touch to find out more.
Why choose me for blogging?
I have a big advantage over other copywriters when it comes to blogs. That’s because I worked as a national news journalist – and there’s a lot of crossover between blogging and journalism skills.
Back in 2000, I was the Guardian’s first blogger, writing what was then known as the Guardian Weblog. In those days it was a review of the best content out there on the web: here’s what it looked like in 2001.
Later, I went on to write feature articles for the Guardian and other outlets as a freelance journalist. Here, for example, is an online travel feature I wrote on peninsulas in Greece; here, a tech piece on the (new and exciting, at the time) phenomenon of MP3 bloggers.
After that, I went on to write for a number of customer magazine companies, writing highly researched articles on a wide range of topics, under the auspices of well known brands. (This 2011 feature for Grant Thornton on the financial history of bonds is a favourite of mine; it shows that branded content can be creative, readable and on-brand.)
In the last couple of years, I’ve helped a number of tech organisations with writing and editing blogs, typically on technical topics such as cyber-security and artificial intelligence (AI).
My client tend to choose me because I can handle these highly technical topics – but the real secret is about curiosity and research, because that’s what makes any subject accessible to readers and customers.